Bounce — Web Development & SEO
Marketing Tech Stack Integration

Marketing Analytics & Search Tool Setup

I help marketing agencies get their tracking and search tools set up correctly from day one. Whether you need Google Analytics installed, conversion goals configured, or a new site verified in Search Console and Bing Webmaster Tools, I handle the technical setup so your team can focus on campaigns.

What I deliver

Deliverables

  • Google Analytics 4 property setup, event tracking, and conversion configuration
  • Google Search Console verification, sitemap submission, and indexing monitoring
  • Bing Webmaster Tools setup and import of verified Search Console properties
  • Conversion tracking for forms, calls, purchases, and key page actions
  • Clean reporting views and basic dashboards for agency stakeholders
Outcomes

What you can expect

  • Accurate marketing data that reflects real user actions
  • Search engines can find, crawl, and index your clients' sites
  • Clear conversion visibility so agencies can prove ROI and optimise spend
FAQ

Marketing Analytics & Search Tool Setup FAQs

The set of tools that measure, attribute and improve marketing performance — typically Google Analytics 4, Google Search Console, Bing Webmaster Tools, conversion tracking, tag management and CRM integrations.
Yes. GA4 is configured from scratch or migrated from Universal Analytics, with proper events, conversions, cross-domain tracking and data-retention settings.
Yes. A tracking audit identifies missing events, duplicate hits, misconfigured conversions and consent issues, and fixes each one with documentation.
Yes — including server-side tagging via Google Tag Manager, enhanced conversions, and Meta CAPI for accurate attribution after iOS privacy changes.
All tracking setups include consent-mode configuration and cookie banners aligned with POPIA (South Africa) and GDPR requirements.
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Testimonials

What clients say

A few words from people I've worked with over the years.

"Jannie is a master at her craft. From simple splash pages to database and high-impact websites, her work is always above industry standard."
Brian Mawdsley
Head of Sales: Websites @ Huble | Website Development, Strategy
"The work Janine did for Stellenbosch University designing Wordpress themes and theming our blog sites was creative, accurate and excellent value."
Ralph Pina
Chairperson, Rooiels Conservancy, & retired
"Professional, knowledgeable and consistently producing outstanding work — Janine is dedicated, reliable and a pleasure to work with."
Leora Kudo
Business Development
"From simple HTML sites to complex web ordering systems, everything we throw at Janine is handled with ease. She can provide it all, and she's got my vote, big time!"
Aubrey Davies
ISN - Business Architect | Driving Value Through Technology & Automation
"Knowledgeable, professional and always on time — Janine is honest about limitations and hungry for new challenges, making her ideal for new ventures."
Tim James
Director at sustainableIT
"Our vision was translated into an interactive website beautifully. Janine's design talents are endless, and she brings a high level of collaboration and professionalism."
Anne Melanson, BPR, CFRE
Retired President @ Bloom Non Profit Consulting | CFRE, Nonprofit Strategy
"Thank you for all your help and assistance over the last six years with ongoing maintenance of our site. You are efficient, helpful and a pleasure to work with. We value long-term relationships, and you have never let us down."
Francois Joubert
Law firm IT (1-25 users) | Microsoft 365 for Attorneys | Cyber Essentials for Law Firms™
"Excellent, reliable web services — Janine has continually delivered for my consulting firm and I'd recommend her highly."
Ross Allchorn
Founder of SCF & creator of things
"Jannie is a master at her craft. From simple splash pages to database and high-impact websites, her work is always above industry standard."
Brian Mawdsley
Head of Sales: Websites @ Huble | Website Development, Strategy
"The work Janine did for Stellenbosch University designing Wordpress themes and theming our blog sites was creative, accurate and excellent value."
Ralph Pina
Chairperson, Rooiels Conservancy, & retired
"Professional, knowledgeable and consistently producing outstanding work — Janine is dedicated, reliable and a pleasure to work with."
Leora Kudo
Business Development
"From simple HTML sites to complex web ordering systems, everything we throw at Janine is handled with ease. She can provide it all, and she's got my vote, big time!"
Aubrey Davies
ISN - Business Architect | Driving Value Through Technology & Automation
"Knowledgeable, professional and always on time — Janine is honest about limitations and hungry for new challenges, making her ideal for new ventures."
Tim James
Director at sustainableIT
"Our vision was translated into an interactive website beautifully. Janine's design talents are endless, and she brings a high level of collaboration and professionalism."
Anne Melanson, BPR, CFRE
Retired President @ Bloom Non Profit Consulting | CFRE, Nonprofit Strategy
"Thank you for all your help and assistance over the last six years with ongoing maintenance of our site. You are efficient, helpful and a pleasure to work with. We value long-term relationships, and you have never let us down."
Francois Joubert
Law firm IT (1-25 users) | Microsoft 365 for Attorneys | Cyber Essentials for Law Firms™
"Excellent, reliable web services — Janine has continually delivered for my consulting firm and I'd recommend her highly."
Ross Allchorn
Founder of SCF & creator of things

Got a project you want done properly

Most projects start with a short discovery call within 48 hours. Contract, retainer, or one-off — whatever fits.

Connect with me