CRO
Conversion Rate Optimisation
I help you understand exactly how people behave on your site so you can turn more visitors into leads and sales. By combining heatmaps, session recordings, and user behaviour data, I identify where users get stuck and what placement changes will move the needle.
What I deliver
Deliverables
- Heatmap and scroll-map analysis to reveal how users actually browse each page
- Session recording review to spot friction points, rage clicks, and drop-off moments
- UX and placement audits focused on CTAs, forms, navigation, and trust signals
- A/B testing roadmap based on real user behaviour rather than guesswork
- Reporting that ties layout and copy changes to lead or revenue growth
Outcomes
What you can expect
- Clear insights into how visitors interact with your site before you rebuild
- Strategic placement changes that increase leads, enquiries, and sales
- A continuous improvement loop driven by observed user behaviour
FAQ
Conversion Rate Optimisation FAQs
CRO is the discipline of systematically improving the percentage of visitors who take a desired action — signing up, buying, requesting a quote — using data, hypotheses and tested experiments.
Every test starts from analytics data, session recordings and a written hypothesis. Tests are prioritised by expected impact and implementation cost, and every result is documented.
Meaningful uplifts usually appear within two to three test cycles (roughly 6 to 12 weeks), depending on traffic volume and the size of the change.
Lower-traffic sites still benefit — the focus shifts from statistical A/B testing to structured UX audits, funnel analysis and qualitative research.
Both. CRO can be delivered as an audit with recommendations, or as a full-service engagement including implementation and reporting.
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